DRE #02059833 Powered by REAL | C2

San Francisco Real Estate,
Grounded in the Avenues

Residential real estate guidance for the Sunset, Richmond, West Portal, and Northern San Mateo County — from a local who lives it.
Locals know me as "The Sunset Real Estate Dude."

Email The Dude My Philosophy
Abstract illustration representing connection to the Sunset District

Est. 2018

Deep Roots in
Real Estate Legacy

Jacob Hunter is a San Francisco residential real estate agent with C2 | REAL Broker, focused on the city’s western neighborhoods and coastal-adjacent markets. His work centers on single-family homes, condos, and small investment properties, with an emphasis on pricing accuracy, construction awareness, and contract strategy.

Locals know me as The Sunset Real Estate Dude—but my roots go deeper than a catchy nickname. My journey officially began in 2018, built on a family legacy of real estate representatives. Before returning to this path, I spent a career in construction project management. This high-pressure background honed my ability to manage complex timelines, adhere strictly to contracts, and obsess over the details.

While my negotiation skills were forged in the contentious East Bay market, my heart is in the Avenues. As a resident, I cherish the convenience and recreation this neighborhood offers.

You'll often find me enjoying Sunset Dunes Park, exploring Golden Gate Park, or recreating with my four dogs along the bluffs at Fort Funston. I don't just sell this lifestyle; I live it every day.

Legacy Family Tradition
Focus Marketing First
My Methodology

Diligent. Strategic. Ethical.

Success in San Francisco real estate isn't accidental. It requires a marketing-first approach to selling and a tactical, data-driven strategy for buying.

Marketing-First

I don't just list homes; I launch products. We use cinematic storytelling and high-end staging to drive demand and negotiate the highest possible value for your listing.

Winning Negotiations

My experience in competitive markets allows me to structure offers that win without overpaying. I fight for every dollar and term in your favor.

Ethics & Detail

Contracts are complex. My background in construction project management trained me to handle intricate details. My diligence ensures you are protected and the transaction is airtight.

Neighborhood Guides

Insider knowledge on San Francisco's western neighborhoods and Northern San Mateo County markets. These aren't generic overviews—they're the details locals know and agents don't usually share.

Sunset District

Live

Inner vs Outer vs Central vs Parkside. The fog truth, Great Highway debate, Doelger homes, and hidden gems locals don't advertise.

Read Guide

Richmond District

Live

Inner vs Outer, Clement Street food scene, Presidio access, Park Presidio traffic hack, and the routes locals know.

Read Guide

West Portal

Live

Traditional streetcar neighborhood where K, L, M, S Muni Metro lines converge. Village atmosphere, walkable shops, family-friendly, best transit in western SF.

Read Guide

Daly City / Westlake

Soon

SF spillover market, strong Filipino community, BART access, value play for first-time buyers and investors.

Coming Soon

Pacifica

Soon

True beach town, surf culture, coastal living 15 minutes from SF, best value in the Bay for ocean views.

Coming Soon

Merced Manor / Lakeshore

Soon

Between Stonestown and Sloat, near Lake Merced. Quiet, family-friendly, SF State proximity, bigger lots than Sunset, underrated value.

Coming Soon

More Markets

Soon

Broadmoor, South San Francisco, Outer Richmond, and other western SF/San Mateo markets.

Coming Soon
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Objective Home Values

In a market defined by nuances, algorithms fall short. Get a pragmatic, data-backed assessment of your home's true value in today's landscape.

Get Your Valuation
📰

Perspectives on City & Home

My writing explores how housing, infrastructure, and neighborhood-level decisions impact real estate outcomes. I focus on practical analysis of city planning, transportation, and policy — always through the lens of how it affects homeowners and buyers.

Read My Blog

Client Reviews

★★★★★ 5.0 from 11 reviews
★★★★★

"Jacob held my hand along the whole process. Even when I was stressed to no end, he still made sure things were going smoothly and reassured me."

— Desiree K.

★★★★★

"In the crazy CA market, he was able to put an offer on 3 fabulous houses, got 2 accepted and helped me find my home of my dreams."

— Miya

★★★★★

"There's no such thing as Monday - Friday 8 hour days, he will work whatever hours needed to do what's best for his client."

— Nicole H.

Frequently Asked Questions

How do you determine the right listing price?

I start with a detailed comparative market analysis (CMA), but pricing in SF western neighborhoods requires local knowledge that data alone can't provide. I'll walk you through recent comps, explain micro-market trends (like why one block sells higher than another), and help you find the sweet spot—competitive enough to generate interest, strategic enough to maximize your return.

What's your marketing strategy?

Marketing-first, always. Professional photography, 3D virtual tours, targeted social media, MLS optimization, agent networking, and strategic open houses. But here's what matters: I tailor marketing to your home's ideal buyer. A family home in the Sunset gets different positioning than a Richmond condo. Shotgun marketing wastes everyone's time.

How does your commission work?

I'm transparent about fees upfront—no surprises. Since the 2024 NAR settlement, commission structures have changed. I'll explain exactly how seller and buyer agent compensation works, what you're paying for, and how it compares to the market. Happy to discuss this on our first call.

How long will it take to sell my home?

Depends on pricing, condition, and market timing. My average days on market runs below the neighborhood average because I price strategically and market aggressively. I'll give you honest expectations based on current conditions—not promises I can't keep.

Should I make repairs before listing?

Not always. Some repairs pay off (kitchens, bathrooms); others don't. I'll walk through your property and tell you what's worth fixing, what to disclose, and what to leave alone. Sometimes a pre-listing inspection is smart—it gives buyers confidence and prevents surprises during escrow.

Why work with a neighborhood specialist?

Because SF is hyper-local. What works in the Marina doesn't work in the Sunset. I know which blocks are quieter, which have better schools zoning, where parking matters, what buyers in these neighborhoods actually want. That knowledge translates directly into better pricing and faster sales.

Let's Connect

Ready to discuss your strategy? Reach out directly, or save my contact info below.

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Email Me jacob@resunset.com
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Call / Text 415.916.2599

Jacob Hunter | DRE #02059833

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